Tiffany unveils interactive new website

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Browsers zoom to view items in detail and select models’ skin tones.

By Hallie Engel

Tiffany & Co. has redesigned its official website to better showcase its brand heritage and variety of collections.

The new site features high-resolution visuals and allows users to customise searches by category, designer, price, materials and gemstones. Enhanced zoom capability and views of jewellery on models and in videos also allow visitors to explore pieces in more depth. The storied history of Tiffany also features heavily on the site, with new sections focusing on its founding role in the world of American luxury goods.

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Thanks to an enhanced engagement section, shoppers can utilise a wealth of information when selecting a ring, including gemmollogist videos and reviews of Tiffany’s quality standards and the 4 Cs. The site also allows shoppers to choose a ring and specify carat size and skin tone to view it on a model’s hand.

For a behind-the-scenes look, the revamped World of Tiffany section explores the brand’s heritage, offers style suggestions and romantic inspiration, in addition to the latest news. The Tiffany Style section features new designs, whilst The Latest covers celebrity culture and media, and The Tiffany Story provides a timeline of the company’s history from its founding in 1837. Finally, What Makes Love True features stories of real couples recounting their romances.

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