Golfer wins first major brand endorsement after affair scandal.
World champion golfer Tiger Woods has been signed by Rolex as its new ambassador in a deal said to last for the next five years.
Woods will now become the face of Rolex as a brand ambassador, a position that will potentially earn him several millions of pounds.
Rolex said: “[We] are convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf.
“The brand is committed to accompanying him in his new challenges.”
Rolex has a number of sporting ambassadors, "chosen for their talent, their perseverance and their ability to communicate their passion for their sport".
The brand has a long-time association with golf, going back to the 1960s when Rolex supported the Big Three, golfers Arnold Palmer, Jack Nicklaus and Gary Player.
Woods lost his sponsorship and ambassador deals with the likes of Tag Heuer – which dropped him two months ago – and Gillette, after news broke in 2009 of in discrepancies outside of his marriage to wife Elin Nordegren.
Sports brand Nike remained a sponsor of the golfer, despite the fact he is said to have dropped out of the world’s top 50 golfers and has not won a tournament since 2009.