Tissot takes over Selfridges with 3D window

Shoppers use paper wristbands to virtually try on Tissot watches outside Selfridges in London.

Passersby try on virtual watches with cutting-edge Holition software.

Tissot will take over one of the famous window displays at Selfridges department store on London’s Oxford Street for two weeks to showcase a 3D marketing campaign for its Touch collection.

The watch brand has been working with Holition on the display, which will allow pedestrians to virtually try on a Tissot Touch watch and interact with its features without having to enter the shop.

Shoppers will wear a paper wristband that, when shown to the camera on the Holition system, enables them to view the image of themselves on a computer LCD screen in the window wearing their chosen watch. They can then change the style, colour or size of watch by using an interactive touch screen.

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Holition brand director Lynne Murray said: “We are excited to be part of such a step-change in the luxury watch market’s approach to its customer relationship. Using fully immersive augmented reality, Holition is enabling upmarket brands to remain cutting edge and experience a much higher level of consumer engagement with the product.”

Wristbands are being handed out for free outside Selfridges between 9am and 9pm from now until May 27 and can be downloaded and printed at tissot.ch/reality.

During the campaign, Tissot will also be offering shoppers the chance to win a watch every day by entering a competition inside Selfrdiges.

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