After a four-year absence, retail display company TJDC will return to International Jewellery London this September.
The business decided to takee break from trade shows to focus on rolling out a rebrand, as well as investing in new in-house technology and website.
In the years since it last exhibited at IJL, the company has changed its name from The Jewellery Display Company to the shorter moniker of TJDC. This change, and subsequent rebrand, was made to reflect the group’s widening circle of customers outside of the jewellery industry, which include Lipsy, Missguided, Linda Farrow, Moonsoon and the BBC. Another area of growth for TJDC has been the top end of the jewellery market, having worked on projects for the likes of Beards and Moussaieff on Bond Street.
TJDC boasts Europe’s largest stock holding of jewellery displays that can be bought directly through its new website, which launched at the end of last year.
At IJL, TJDC will bring fresh display solutions that tie into 2018 trends including Millennial pink (a vibrant soft pink) and taupe (a shade that lies between grey and brown). Other trendsetting themes tipped by the team include marble effects, bell jars for covering table-top displays, and dedicated pre-owned watch displays.
TJDC founder, Jacob Nightburg, comments: “Whether you prefer taupe or pink, the real overarching theme of retail displays next year is for contemporary personalisation. We felt there was a real gap in the market for a display company that offered solutions that effectively communicate modern, trendsetting brand images. It is something we have really focused on and we’ve had lots of pick up from discerning boutiques, fresh brands and the next generation of jewellers taking charge of family businesses.
“A large part of our work is creating bespoke displays for retail jewellers and brands. Since we last exhibited at IJL, the concept of jewellers becoming their own brands has really taken hold in the UK and we are perfectly pitched to help strengthen and unify a store’s image. We have invested heavily in our team and our technology in London and can now perform many additional functions in house, such as laser cutting and mock ups, so our delivery times are incredibly competitive. Customer satisfaction is at the heart of everything that we do.”
IJL takes place September 3-5 at Olympia London.