With International Jewellery London just days away, here is our pick of top 10 seminars not to be missed at this year’s trade show.
Sunday September 6
Understanding coloured diamonds 11:00, London Room
The grading of coloured diamonds is conducted by a team of highly specialised GIA gemmologists according to GIA’s grading system for colour, which ranges from faint to fancy vivid. This presentation led by Mehdi Saadian introduces the world of coloured diamonds and provides an insight into the colour grading system.
Is there life after the High Street? 13:00, Olympia Room
Co-founder and MD of jewellery chain Argenteus, Ian Middleton, shares how his company went from humble beginnings to a multi-million pound operation and why they chose to withdraw from the High Street in 2014. Middleton talks about his disquiet over mega-brands, commercial leases and business rates, and the future for independent retailers.
Ecommerce in fashion retail — what it really takes to build a successful online fashion brand 14:45, Inspiration Theatre
Ecommerce is the fastest growing, most disrupting development in fashion retail, but also the most exciting. New Look ecommerce director Sally Heath will outline how ecommerce has changed customer expectations and how this has influenced the way that businesses now operate.
Monday September 7
3D printing — helping jewellers to offer their customers more 10:00, London Room
The Weston Beamor team – Naomi Newton-Sherlock, Glen Day and Ed Hole – will explain how Computer Aided Technology has revolutionised jewellery design and production. They will reveal how the CAD and 3D printing processes work; disclose the doors it has opened in terms of bespoke design and give details of how it can assist jewellery retailers to broaden the services and products they can offer their customers.
Managing sales conversations 11:15, Olympia Room
Today’s customers are more knowledgeable, confident and price focused than ever before. Debbie Barrow will teach you to use the power of language to influence today’s consumers. Conscious selling is a subtle approach which helps you manage the sales conversation while letting the customer feel in control.
Responsible Jewellery Council: Putting the confidence in your next sale 13:00, Inspiration Theatre
During this interactive panel presentation, the RJC, guest panelists and the audience will explore the value of third party certification and the benefits of RJC certification, including staying ahead of legislative impacts, improving your marketing edge and helping demonstrate that your business is ready for consumer scrutiny.
Think digital first: 7 simple steps to a socially savvy business 14.30, Inspiration Theatre
Warren Knight and IJL join forces to launch ‘Think #Digital First’. Specially adapted for jewellery retailers, Knight’s book ‘Think #Digital First’ will be unveiled at IJL, and will provide a step-by-step guide to building a socially savvy business. In easy to follow steps, packed full of great detail that demystifies the new digital age, this specially written book provides key take-aways to help retailers market their brand online, saving time and getting sales to grow their business.
Tuesday September 8
Making Fairtrade work for your business 10:00, Inspiration Theatre
As Fairtrade Gold sales increase and small artisanal miners benefit, this seminar will look at how Fairtrade can work for you in a seminar presented by Amali Bunter (Waitrose), Michael Donaldson (The Value Innovator) and Shoba Mistry (Fairtrade Foundation).
Understanding customers, understanding products 11:30, Olympia Room
Speakers from leading UK independent jewellery retailers, multiple retailers and department stores will take part in a panel discussion revealing how best to read your customers and understand your products in order to achieve success on the shop floor. The seminar will also focus on effective and confident retail staff and the traits that this di – verse set of retailers seek from sales associates and store managers.
Endless Jewelry: Building the world’s next super brand 13:00, Inspiration Theatre
Hear from Endless Jewelry CEO, Jesper Nielson, on how in less than 20 months, Endless has evolved from an idea in Nielsen’s head to one of the world’s fastest growing jewellery brands with more than 3,500 retail partners in more than 20 markets.
For more seminar information, visit International Jewellery London’s website on jewellerylondon.com.