Top jewellery firms offer discounts and prizes to pull in last minute Valentine’s Day sales

Leading brands and jewellery retailers are offering consumers exclusive discount offers and the opportunity to win prizes on the most lucrative season of Q1.

For many of the leading brands, social media is being used as not only a selling tool, but a platform to engage with consumers and give back this Valentine’s Day.

Thomas Sabo is offering consumers the chance to win an exclusive ‘Valentine’s Together’ set when they tag their favourite person and share their plans for today on Facebook, while Swarovski is encouraging shoppers to go in store and write a ‘love note’ on its Valentine’s tree. Consumers who share a picture of this activity on Instagram using the hashtag #brillianceforall will then be in for the chance to win two nights in a hotel or a Swarovski gift card.

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Trollbeads on the other hand is focusing on female friendships, and offering an exclusive one day promotion on Galentine’s gifts.

National jewellery retailers are favouring discount promotions over competitions, with many of these being available during the lead up to Valentine’s Day too.

Goldsmiths has 25% off its diamond rings, with the multiple taking to social media to let consumers know it is here to help with the “perfect Valentine’s Day proposal”.

Beaverbrooks on the other hand is offering 14% off selected diamonds, watches and jewellery, letting shoppers know “there’s something for everyone” this Valentine’s Day.

Laings and Ernest Jones however are engaging in competition promotions, with both retailers running Valentine’s competitions during the lead up to the big day.

A recent report by retail expert Mintel revealed Valentine’s Day is a £112m battleground for UK jewellers.

In terms of the first quarter of the year, February 14th provides the most lucrative opportunity for jewellery retailers.

Mintel research reveals jewellery pulls in more money than flowers, clothing, and greetings cards during the Valentine’s season, suggesting that retailers should capitalise on this by offering personalised options and a memorable in-store experience.

If Christmas is any thing to go by, many consumers in the UK will be running into stores today to by gifts last minute as online is no longer an option to receive something today.

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