Topshop’s Secret Store pushes jewellery designers

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Oxford Street flagship hosts hidden store with limited edition ranges.

London’s flagship Topshop store has today unveiled a secret store hidden within its Oxford Street premises, hosting a number of British and American jewellery designers who have designed special collections for the retailer.

The concept, which has been called the Secret Store, is also being hosted online at topshop.com. The area within the Oxford Street store is centred around a pop-up florists, curated by design duo Meadham Kirchoff. 

Jewellery designers involved include American designer Pamela Love, who earlier this month unveiled her native-American themed Topshop jewellery collaboration, and London-based designer Maria Francesca Pepe (MFP).

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MFP’s rose gold heart and gold-plated necklace spells out LOVE and can be worn either studded onto clothing or hanging from a chain. It is sold with a cashmere vest, under the notion of ‘jewellery wear’ which MFP works to.

Meadham Kirchoff have also designed their own collection for the project, which is sold in a pink embroidered heart-shaped box. 

The Meadham Kirchoff selection of mixed metal rings and multi-coloured bangles is as seen on the models at their SS11 catwalk shows. Each gift set will feature different designs but includes statement rings, plastic and ornate metal bangles, and ethnic fabric bracelets.

Prices for the collaborative collections start from £50.

 

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