ToyWatch hires new European sales director

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Mario Capatori leaves Pianegonda to join fashion watch brand.

Mario Capatori has left luxury jewellery brand Pianegonda to join ToyWatch as European sales director.

Fashion watch brand ToyWatch, which has retail prices from £150 to £500, has enjoyed double-digit growth in the past three years and has a UK turnover of more than £5 million.

ToyWatch has a 90 sq ft store in London department store Selfridges and a flagship standalone store on London’s Regent Street. The brand is also sold through select independent jewellery retailers including Peter Jackson and Rox.

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