Treasure competition 2011 enters next stage

Entries put to panel of industry judges who will select shortlist.

The initial stage of Professional Jeweller’s Treasure competition is now closed and the entries have been put to a panel of expert industry judges.

The competition will give three jewellery designers the chance to exhibit at London Jewellery Week selling show Treasure in June for free.

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This is the second year that the competition has been run and this year the temptation of a free stand at Treasure has attracted three times more entries than the last time Professional Jeweller offered up the prize in 2010.

The fate of the longlist now lies in the hands of 10 judges: London retailer Kabiri owner Nathalie Kabiri, Northampton retail boss Steff Suter of Steffans, Company of Master Jewellers executive and Country & Town House jewellery editor Sarah Carpin, retailer and jewellery brand master Johnny Rocket, Jutta Pfannkuch of City retailer Little 15 Jewellery, Adorn London editor Juliet Hutton-Squire, last year’s Treasure competition winner Zelia Horsley, London Jewellery Week managing director Della Tinsley, Professional Jeweller editor-in-chief Rachael Taylor and Professional Jeweller assistant editor Kathryn Bishop.

Each of the panel of judges will select their favourite 10 designers from the longlist and list them in order of preference with the designer at number one being given 10 points, number two being given nine points and so on. Once all the votes are in the scores will be tallied and the 10 designers with the most points will be put to the public vote on where readers can vote for their favourite designers.

The three designers who receive the most public votes on the website will be awarded with a free stand each at Treasure during London Jewellery Week in June.



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