Treasure competition winners announced

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Aradesi Jewellery, Zelia Horsley and Eastern Mystic win free stand.

Aradesi Jewellery, Zelia Horsley and Eastern Mystic have won the Professional Jeweller competition for a free stand at consumer selling show Treasure.

The three designers will share a stand at the show which will take place from June 11 to 13 and is one of the cornerstone events of London Jewellery Week.

The shortlist for the competition was featured in the April issue of Professional Jeweller and sparked a torrent of online voting from readers of the magazine and fans of the ten jewellers shortlisted: Tina Liliemthal, Tink Jewellery, Aradesi Jewellery, Eastern Mystic, Ornella Iannuzzi, Kathryn Barry, Zelia Horsley, Lua Lua, Kirsty Davies and Milena Kovanovic.

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In a desperation to propel their favourite designer the top of the competition, some voters resorted to automated script; a tool that can be used to submit multiple votes. The discovery of the online cheating delayed the announcement of the winner by 24 hours as technicians worked to separate the genuine 7,152 votes from the total 221,583 votes registered to ensure that a fair verdict was reached.

To view the work of the ten shortlisted designers view professionaljeweller.com/picture-gallery, and for more on our three winners look out for the May issue of Professional Jeweller magazine.

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