Trend Spotlight

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Sarah Price talks statement necklaces, vintage jewellery and cuffs.

Goldmajor marketing manager Sarah Price lists the trends that will continue to make it big this year.

• Cut-outs, stencil motifs and lattice effects are very popular, giving gold and silver jewellery added volume. This trend is highly fashionable, but with a delicacy and femininity that will give these styles lasting appeal.

• The major fashion houses are showing statement necklaces are the way forward, the bigger the better. These necklaces will also make an impact in the shop window, drawing new customers into the store and creating sales.

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• Layering is the new way to wear necklaces and bracelets. Small pendants and chains can be teamed with longer necklaces, or the longer necklaces can be worn around the neck several times. Bangles can be worn in a mix n’ match style by wearing one thicker bracelet with several smaller bangles or just multiple skinny bangles.

• Hoop earrings are making a return, but with designs that give them a new sophistication and appeal (classic hoops with removable coloured stones).

• Stacking rings are one of the bigger trends for 2010. Customers can start with two or rings which are plain, diamond set, with or without gemstones, then simply add more. They can come in a combination of different coloured metals, matt or polished.

• Vintage jewellery has always had a certain amount of appeal; oxidization, black rhodium plating, beaten or distressed silver and gold convey the antique look so favoured now. Dainty flower pendants and rose gold, or feathers going hand in hand with layering, combine two trends which will ensure the customers will keep adding to their collections.

• Coloured stones with warm tones will be popular for 2010, with amber and citrine a favourite. Others will include blue topaz, smoky quartz and green amethyst. Classic gems, such as pearls, will continue to be strong, but there is a preference for multi-coloured strands.

• The mega trend from 2009 of beads and friendship bracelets will continue into 2010, with Pandora leading the way. Bead designs will evolve into many different materials including precious metals and stones, along with glass, wood and steel, making this a trend that is accessible at every price point. Friendship bracelets made from silken cords will also be popular.

• Cuff bracelets, cocktail rings and chandelier earrings have been worn by every major celebrity throughout 2009 and where the stars lead, mere mortals will follow and demand will continue. For the customer who prefers the one ‘wow’ item, the cuff bracelet will continue to be an important statement piece in 2010. This year’s variation on the cocktail ring will be large knuckledusters or between the finger rings set with coloured stones. Chandelier earrings are appearing longer and leaner.

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