Tresor Paris wins £194,000 in trademark feud against counterfeits

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Multi-award-winning jeweller Tresor Paris has won its legal dispute regarding trademark infringements seeing 47 companies shut down.

The jeweller has been awarded compensation of over $250,000 (£194,000) in its latest trademark battle.

Salim Hasbani, director at Tresor Paris, said: “From the Far East in particular we have noticed about 70% less infringements on our trade mark. The only reason we haven’t gone public about this operation to date is because we didn’t want to influence the ongoing legal process.  So far, 47 companies have been identified, shut down and had all assets frozen.

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“This is the important part, and it has worked for us so well because it is absolutely necessary to freeze their assets – otherwise they just start back up again the next day.”

The Organisation for Economic Co-Operation and Development (OECD) recently estimated the trade in fake goods to be worth half a trillion dollars (£388,000,000,000) each year, with the jewellery sector being one of the hardest hit.

DEC employs online counter intelligence techniques to identify importers of fake goods worldwide. Once identified evidence is collated and presented to courts, with the intention of seizing and destroying the product as well as freezing financial assets.

 

 

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