Danish, family-owned jewellery brand Trollbeads has joined the Company of Master Jewellers buying group.
Trollbeads has joined the buying group as an approved supplier and as such will take part in the upcoming CMJ Spring Trade event in Birmingham later this month.
Trollbeads successfully works with a network of independent jewellers and department stores in the UK, including John Lewis and House of Fraser, and also manages four standalone Trollbeads stores in Cambridge, Newcastle, Norwich and York. The brand is looking to open more UK monobrand stores with franchise partners this year.
Founded in 1976 and celebrating its 40th anniversary in 2016, Trollbeads offers an extensive range of collectible and interchangeable jewellery, including handcrafted glass and silver beads, charm bracelets, stacking bangles, necklaces and rings.
Trollbeads’ jewellery ‘carriers’ are crafted in solid silver, 14ct gold or copper. Its bead collection includes colourful glass, silver and gold beads, some featuring semi-precious stones. All products are designed crafted with intricate detailing by company founder Lise Aagard and her team of carefully selected designers from around the world.