Trollbeads launches World Tour beads in UK

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Brand’s range of 52 beads arrived here last week.

Danish bead brand Trollbeads last week launched its 52-piece World Tour collection in the UK, a collection that references countries such as Australian, Japan and South Africa.

The range, which has never before been sold in the UK, was also recently completed by a silver Big World bead – a spherical bead designed like a globe.

The Trollbeads World Tour concept was first initiated in Denmark in September 2010. The range now includes beads – both silver and Murano glass – based on the traditions and imagery from a range of countries.

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Switzerland, Germany, Italy, the United Kingdom and the United States are also referenced in the collection which includes a miniature pocket watch, silver spaghetti and a VW Beetle car.

Over a two year period, four Trollbeads charm beads have been introduced in each country included in the World Tour, with each of the beads specifically designed to “capture and celebrate each country’s history and culture”.

The new Big World bead retails at £66, while the Murano beads retail upwards of £26.

The complete World Tour Collection is supported by one long loop sequence film for use in-store which brings together the 13 specially commissioned films launching each country’s beads.

 

 

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