Trollbeads UK has launches its new ‘Say Hello…’ campaign and collection as it works to target a younger and fashion-savvy clientele.
Focusing on highly-commercial designs, the campaign is centred on a capsule collection of rings, earrings, necklaces and bracelets featuring semi-precious gemstone beads.
Created in response to consumer demand and available for just six months, the collection comprises eight interchangeable designs in order to align the brand with a younger, fashion-savvy customer.
Among the designs in the range are Trollbeads’ bestselling Neverending and stackable pearl rings and its single-bead stackable bangles with a choice of four semi-precious gemstones – black onyx, milky quartz, feldspar moonstone and amazonite.
The range also offers lower price points, with an introductory 20 to 40 per cent off RRPs, equating to price points from £35 to £139.
Speaking about the launch, Trollbeads UK managing director Pam Aujla says: “This is an exciting capsule collection of ready-to-wear pieces, carefully curated to appeal to women who are looking for a classic and timeless piece of jewellery that is guaranteed to offer a lifetime of wear.
“The Say Hello… collection captures the evolution of Trollbeads, and is an accessible introduction to the brand for new customers. And of course, as with all Trollbeads products, once a customer has made their first purchase, they then have the opportunity to explore the full range and interchange their jewellery components to create a whole new look.”
Trollbeads UK retail partners will go live with the eight-piece Say Hello… package from May 6. A supporting consumer-facing campaign for the collection will also launch in May.