Trollbeads to run third People’s Bead competition

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Danish bead company invites fans to design their own gold charm bead.

Trollbeads has announced it will run its competition – the People’s Bead – for a third year, encouraging fans from all over the world to submit their own individual creative bead designs.

The winning design will be chosen by a public vote and will then be crafted in 18 carat gold by a professional Trollbeads designer. The winner will also be specially presented with their design, which will be added to the Trollbeads jewellery collection in the autumn of 2011.

To encourage participation and to celebrate its fans, Trollbeads will gift 100 semi finalists with the winning bead and the 10 finalists will receive a further special gift.

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Entries can be uploaded on the Trollbeads Universe website www.trollbeadsuniverse.com until 26th April 2011, where entrants can include images and the background story. The public vote will take place from May 2-5, with the winner announced on May 6.

Trollbeads has described this year’s competition as: "A unique opportunity for Trollbeads fans to try their hand at designing their own beads with the chance of having their creation added to the collection." 

In 2009 the winning design was called Pax. It was the first bead in the collection to be designed by a Trollbeads fan rather than a professional jewellery designer. Last year’s winning entry was the Ice Bear bead, which was selected from over 6,000 entries.

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