Trollbeads UK has appointed Elliejane Farris as wholesale manager, responsible for developing and supporting the brand within the independent jewellery sector.
Formerly brand manager at Accurist watches, Elliejane joined Trollbeads in May 2014 as area sales manager for the South East, London and East Anglia.
During the past year she installed six shop-in-shops on behalf of the brand and was instrumental in establishing Trollbeads’ first franchise partner and concept store in the UK, Trollbeads Cambridge.
In her new role Elliejane will focus on growing the business within Trollbeads’ established retailer base and expanding the brand’s shop in shop programme. Trollbeads’ existing sales team will report in to her.
Farris commented: “Our shop in shop programme has shown significant growth over the past twelve months and is a key opportunity for the business. We will carry on looking for passionate retailers to take part in this, expanding into areas of the UK where we currently don’t have a strong presence.
“We will be working with existing retailers to promote consumer days, using a range of new products, tactical promotions and local advertising to attract new customers.”
Trollbeads UK managing director Pam Aujla, said: “The independent jewellery sector is of vital importance to Trollbeads in the UK. Elliejane’s appointment is a key part of our overall strategy to develop the business and support our existing retailers. She is a great ambassador for Trollbeads and she has the experience, enthusiasm and ability to help the brand realise its enormous potential here in the UK.”