Trollbeads UK opens doors to first pop-up store

Danish jewellery brand Trollbeads has officially opened the doors to its first pop-up store in the UK.

Located on Upper Street, Islington, the pop-up store welcomed guests to an official opening party last night (Sept 27).

To celebrate the opening Trollbeads has launched a UK-only ready-to-wear ‘Hello’ collection, which comprises iconic beaded bangles, and a selection of rings and necklaces, designed to help introduce customers to the concept of the brand.

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The 10-piece UK & Ireland exclusive features a silver and copper bangle, and a selection of semi-precious stones, pearls and delicate pink beads, which can adorn all Trollbeads’ products.

Pam Aujla, managing director of Trollbeads UK, shares: “With the Hello Collection, we’re trying to make it easier to shop and understand the brand, it’s an introduction to the amazing universe of Trollbeads, which has infinite possibilities to create personal pieces.

The Trollbeads woman is head-strong, individual & creative. We’ve instilled these qualities into the Hello Collection, with an accessible price tag.”

Pam Aujla has held the position of managing director at Trollbeads UK since 2015m and from last year Trollbeads UK has been a fully independent UK distributor of the brand under Aujla’s leadership.

Aujla continues to propel Trollbeads forward in the UK market and increase awareness of its buildable and composable brand concept.

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