Trollbeads has announced it will be launching a new limited edition City Bead collection and leather fashion bracelets tomorrow (May 22).
The new range offers nine silver beads, each one designed to celebrate the life and soul of a major city: London, New York, Tokyo, Amsterdam, Rome, Cape Town, Hong Kong, Seoul and Shanghai.
All the beads from the new collection will retail at £45 each and will be available worldwide for one month.
After June 22 2015 Trollbeads will limit supply so that only the countries of the cities featured can order their relevant bead.
The UK’s London bead ‘London Gentleman’, features a traditional bowler hat and umbrella.
Alongside the City Bead collection a new fashion bracelet will be launched the same day. The leather bracelets will be available in three colours – black, white and brown – and are designed to close by making a knot in the correct length for the wearer.
Priced at £18 each the leather bracelets are a contemporary new addition to the Trollbeads range and will become a permanent part of the collection.
Blogger Becca Rose will promote the ‘London Gentleman’ bead and leather bracelet in the UK with an online video featured on YouTube which will also be available for retailers to show in store. In addition, Trollbeads has designed POS for the campaign including display backboards, customer booklets and posters.