Trollbeads is preparing to launch 52 new lines as part of its AW15 offer, including three new jewellery ‘families’ including beads, earrings, studs and rings that can be purchased as one complete set for the first time.
The three new ‘families’, Neverending, Blueberries of Youth and Dragonfly Beauty, allow customers to buy-in to a particular collection in its entirety. They are being specifically targeted at the gifting market.
Elsewhere, the brand will launch new double-ended leather bracelet designs in a variety of youthful, bright colours that can be decorated with beads. New Fantasy chains and pendants will also add to the AW15 offer, including a simple eyelet locking system that allows a customers’ existing beads to be added.
The entire offer is said to be inspired by magical forests and mythic creatures, including soft woodland-inspired colours across glass and precious stone beads. Animals and night skies are also expected to play a role in the seasonal designs, especially unicorns, mermaids and dragons.