TTF Jewelry announce global design competition

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Chinese brand brings International Jewelry Design Competition to UK

Chinese jewellery manufacturer TTF Jewelry has announced an environmentally-focused design competition open to jewellery designers from both China and overseas, in a bid to promote Shenzhen’s jewellery making industry.

The 2011 Shenzhen International Jewelry Design Competition, which is based on the theme of "blue sky, home land", is open to anyone involved in jewellery design and manufacture whether a student, an independent designer or part of a larger company or brand. The competition hopes to build up a platform for jewellery designers, while promoting Chinese culture, raising awareness of environmental and ecology issues and exploring jewellery design talent.

Director of the competition and vice chairman and secretary general of the Gems & Jewelry Trade Association of China, Sun Fengmin, will oversee the proceedings which are taking place in association with the city of Shenzhen’s Municipal Bureau of Culture, Sports and Tourism and the Shenzhen Gold & Jewelry Association. Shenzhen is a city in southern China’s Guangdong province known for its jewellery manufacture. The competition will also aim to enhance the manufacturing kudos of the city, moving away from the label of "made in Shenzhen", towards "created in Shenzhen".

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Playing on the theme of the earth and the sky and its spiritual connections to Confucian beliefs, the competition will be focused on the continued trend seen in jewellery for designs which are organic in shape and texture. With an aim of challenging and revealing a deeper understanding between humans and nature, expressed by the Confucian philosophy of “sky and human into one", the global competition will also raise public awareness of wider environmental issues.

Jewellery designs entered into the competition can be made in any number of materials, with gemstones being limited to one carat per individual stone. Organisers are encouraging entrants to produce simple and modern designs with creativity, utility and a combination of the commercial and the artistic. Top prizes, awarded in two categories for professioanl and student jewellery designers, will be US $3000. 

Designers keen to enter should head to the competition’s designated website, www.0755zb.com, where they can find full information and fill in or download the registration form.

TTF Jewelry is a long established Chinese design house, with a team of designers from around the world. It is a considered a high-end jewellery brand, with a focus on rose gold designs set with diamonds and semi-precious gemstones. TTF will exhibit at IJL for the first time in September, with a view to developing into the UK market.

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