Tutorial site Atthebench.com doubles subscriptions

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Video site notes increase in jewellers brushing up on repairs skills.

The number of jewellers signing up to jewellery making video tutorial website Atthebench.com more than doubled in 2012.

The number of new sign-ups was up 110% in 2012 compared with 2011 figures and Andrew Berry, who founded the site two and a half years ago, said that the progress of Atthebench.com has “exceeded all my expectations”.

The majority of the 2,645 people signed up to use the website are from the UK but Berry said that the site also has a strong following in the US and Australia. At present Barry said that the majority of those signed up are hobbyists but he has noted an increase in professional jewellers logging on to keep up to date with new technology and techniques.

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Berry said that an increasing number jewellers are also turning to the site to polish up repairs skills so that they can offer in-house repairs as an additional revenue stream.

The company, which is part of the Andrew Berry Group which includes Welsh retailer Andrew Berry Jewellers, offers one-to-one training sessions but Berry said that the online video tutorials offer more flexibility and the chance to watch lessons on repeat until the concept has been fully understood.

Atthebench.com charges monthly or annual subscriptions to access its archive of more than 500 videos and adds three new videos each week.

 

 

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