Top brands include Patek Philippe, Seiko and TAG Heuer.
American marketing and consultancy company called United Brands has revealed its top 10 lists of the best selling and best-loved watch brands in the U.S. market.
United Brands released its 2011 top 10 list of the highest-ranking jewellery, watch, and diamond brands in the world. Executives, consultants, and affiliates of United Brands compiled the lists, with rankings based on a number of factors including product quality, design, performance, value, consumer recognition, brand differentiation, and marketing effectiveness.
The top 10 "super premium" watch brands in the U.S. are as follows, with a devotion to Swiss-made watches and a playful entry from statement brand Ulysse Nardin.
1. Patek Philippe
2. Vacheron Constantin
3. A. Lange & Sohne
4. Dubey & Schaldenbrand
6. Richard Mille
7. Carl F. Bucherer
8. Ulysse Nardin
10. Harry Winston
United Brands also revealed its top ten list of luxury watch brands – those sitting at a slightly lower level than the premium brands – which shows that Rolex holds steady as the safe brand of choice, with Chronoswiss in fifth place and German-made watch brand Glashutte in eighth place.
3. Audemars Piguet
10. Roger Dubuis