Ungar & Ungar to push international sales

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Brand develops presence in Europe with plans to expand in 2013.

Design-led fine jewellery brand Ungar & Ungar is set to push into the international market in 2013.

The brand has already been taking steps to boost its international sales. It has been exhibiting at Swiss trade show BaselWorld for the past three years and this year the company has launched its collections in France and has established a presence in the South of Europe.

Ungar & Ungar director Bernard Ungar, who was named as a Tresor Paris Trendsetter along with his partner Ruth Ungar in the Professional Jeweller Hot 100 2012, said that consumer advertising has been key to supporting the brand’s growth.

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He said: “In the last year the recession has been hugely challenging for the entire industry. Maintaining a market presence through consumer advertising of the brand in UK and Europe and offering the best possible customer service has been our way of compensating for the slump in the economy.

“Next year we want to put the Ungar & Ungar brand on the map in more locations, absolutely internationally.”

 

 

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