Upbeat BaselWorld attracts 122,000 visitors

Show expects brand’s results to outperform those of 2012.

BaselWorld has closed the doors of its 2013 show with a total 122,000 visitors, plus 3,600 journalists, as exhibitor feedback reaches its "most positive".

The Swiss Exhibitors’ Committee said the eight-day show was "the biggest and best event for the watch and jewellery sectors anywhere in the world".

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The committee said retailers and partners were out in force and brands reported packed order books. It anticipates that results of this year’s show will match, if not outperform, those experienced by exhibiting brands in 2012.

Total visitor numbers for the show were up 17%, while journalists attending the event were up 9%. A total 1,460 exhibitors took part in the show from 40 countries.

This year’s show featured a brand new Hall 1 and fresh exterior created by Herzog & de Meuron, a refresh that appears to have bought with it a renewed energy among buyers, visitors and exhibitors.

The Swiss Exhibitors Committee said the majority of the 382 Swiss exhibitors declared themselves satisfied with the event. Brands questioned by the committee reported that business volume for the first week had exceeded 2012 and confirmed the strong start to the year.

British exhibitor Domino, which showed for the third consecutive year at BaselWorld, said the show was excellent, with visitors to its stand from as far afield as Lebanon and Israel.

Its marketing director Andrew Sollitt said: “During the past year our European sales manager Laurent Nicollier has made many useful contacts in his native France and in Northern Europe and we were delighted to welcome many of his retailers, as well as a number of our existing British customers to the stand."

Sollitt said there had been genuine interest and firm orders at the show: "There is no doubt that the Domino brand and its Made in the UK label are establishing a rapidly growing cache in the European market."



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