US lifestyle brand launches jewellery into UK market

Best Sellers Geometric Nambe Sterling Silver Jewellery 2017

Designer lifestyle brand, Nambé, has officially launched in the UK market, bringing its contemporary, mid-century homeware, giftware and newly launched sterling silver jewellery to independent retailers and department stores.

Founded in the American state of New Mexico more than 65-years ago, Nambé dedicates itself to timeless designs and uncompromising quality across a broad range of items for the home and gifting occasions.

In September 2016, the brand expanded its offer to include a new sterling silver jewellery collection, which draws inspiration from the award-winning design aesthetic of its successful home and gift ranges. The collection includes bracelets, earrings, pendants and rings, all with a recognisable fluidity and bold shape. Leather and semi-precious gemstones are incorporated into the collection on select pieces.

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Designed for everyday wearability, Nambé’s jewellery pieces are extremely versatile transitioning effortlessly from casual to formal. Emphasis has also been placed on easy integration into a woman’s existing fashion wardrobe as the brand hopes to tap into both the gifting and self-purchase market.

Since its launch in the United States, Nambé Jewellery has proved popular with its loyal homeware customers and new audiences. Its initial roll-out in 400 doors across the US has shown that the collection has wide appeal among discerning customers. Prices for the jewellery pieces range from £95 to £499.

To facilitate its growth in the UK market, Nambé will be working with experienced sales manager, Mark Riddle, who comments: “The distinctly modern-styling and functionality of Nambé’s products stand out in today’s over-crowded market and the brand will earn its’ space in the most discerning of shops because there is simply nothing to rival it in either form or function.”

Nambé international sales director, Shannon Brown, adds: “The UK is a perfect market for our expansion. There is a long-standing cultural affinity and exchange between the US and the UK, as well as a shared appreciation for great design. The UK audience is discerning and I believe that retailers will appreciate not just the design heritage but also the history and story of Nambe. Retailers are looking for new, fresh design, and an authentic heritage, and Nambe is perfectly positioned to provide that to the UK market. Nambe offers award-winning design accessible to every budget and a modern design sensibility that appeals to a wide audience.”

Other highlights for UK and Irish retailers include design-led anniversary, wedding, christening and birthday gifts with prices ranging from RRP £20 to £200.

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