US market goes wild for Chrysalis bracelets

chrysalis-noel-collection.jpg

Brand’s charm bangles win more than 300 accounts; HoF takes on range.

Chrysalis has reported on the continued success of its charm bangle collection, winning more than 300 accounts in the US and 200 in the UK.

The range of bangles featuring engraved coin charms and gemstone beads has proven so popular that Chrysalis founder Andy Maine has spent several months working in the US to grow the brand’s presence.

The collection, which has wholesale prices from £7, has allowed the company to "open new accounts every day", and the range has also been picked up by House of Fraser in the UK, which is said to be rolling the range out to a number of its key stores in the run up to Christmas.

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The brand’s latest collection, Noel, features Christmassy coins targeting shoppers looking for festive gifts. It has also recently launched its Good Fortune line, a set of Swarovski-crystal set coins that mimic birthstones and have meaning cards supplied with each sale.

According to Maine a number of retailers in US are running TV adverts alongside billboards radio advertising to promote the collection, while Chrysalis itself it planning a large-scale advertising campaign, teaming with its retail customers to provide them with free artwork and banners.

"We are opening shop-in-shops we opened six just last week," says Maine. "We have also opening with two casino groups, so things are booming."
 

 

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