British jewellery brand, V Jewellery has announced its vintage-inspired jewels will be stocked by fashion online retailer ASOS from the beginning of this month (November).
This year V Jewellery has rapidly established itself as a fashion-focused brand. Recently it revamped its website to evolve this identity.
Creative director, Laura Vann set out to make timeless and complex jewellery accessible to young, modern women who are transitioning between throwaway jewellery and fine. That scope appears to have been achieved as her intricate jewels take residency with ASOS – where the fashion-savvy twenty-something can purchase V at the click of a button.
The addition of V as a premium brand also shows an exciting new direction for the e-com giant’s jewellery offering where more luxurious sterling silver products have bigger presence and focus than ever.
In the past, buyers have praised V for ‘its great identity and competitive price point’ while Elle UK describes V as “the perfect addition to your accessories arsenal”. Laura Vann is excited and confident that these merits will continue in this significant next step with ASOS.
Speaking of the new partnership Vann says: “It feels like the true vision of V is being actualised – our intricate jewellery, with its quality, heritage and history has become conducive to the high street market.”
Vann adds: “With its wealth of choice and immaculate service, ASOS has always been a go to for the most current fashion styles and I’m overjoyed to see V added to their repertoire.”
Vann anticipates a prolific relationship with ASOS and eagerly looks forward to their customer response.
RRPs of pieces stocked by ASOS range from £30-£110.