V Jewellery reports success with 50 UK stockists

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Stellar trading for Deco-themed brand created by father and daughter.

New jewellery brand V Jewellery has reported on the success of its debut IJL show, having won more than 50 stockists in its first four months of business and several new retail partners at the show.

The company, founded by father and daughter team Timothy Vann and Laura Vann, has used the show to launch V Jewellery to the wider jewellery trade. The Deco-inspired collections are crafted in silver and set with cubic zirconia and semi-precious gemstones such as moonstone, amethyst and opal.

V Jewellery has won a reported 50 stockists in the UK since its inception, including fashion retailers and traditional independent jewellers. The brand has launched its first ring collection at IJL, including shaped stone-set rings and snake designs.

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The brand’s co-founder and creative director Laura Vann told Professional Jeweller: "We had a fantastic day on Sunday with several big orders and a number of brand new stockists. Of our seven collections we find that there is something for everyone, and the Deco collection has proved a big hit."

Vann and her father created the brand after several years working in the jewellery and fashion industries. Vann herself previously worked for fashion brand and retailer COS, while Timothy Vann has a background in jewellery with wholesale jewellery company Gem Order.

Each of V Jewellery designs are hand-set with cubic zirconia, while gemstones have been selected to add a touch of colour and bring a more traditional feel to the designs.

The seven collections include a classic Art Deco range called Brilliant, featuring circular motifs, while the Marquise range is much more minimal in its style. Vann said that the range has proved a hit with consumers of all ages owing to the brand’s various style of collection and more unusual items like wrap stud earrings, openwork rings and lucky charm pendants.

The collection has RRPs from £45 to £185, something Vann says was a "100% conscious decision" to make sure that the collections fitted with both self-purchasing and gifting, and a multitude of customer and retailer demographics.
 

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