British jewellery brand V Jewellery has launched a new, interactive website as it continues to evolve its fashion focused brand identity.
Continuing its theme of classic minimalism the glossy website features sleek imagery, seasonal favourite suggestions, recommended pairings and a whole lot more.
Remaining loyal to the brand’s ever expanding stockist base, the website also includes an easy to use wholesale portal where retailers can login and place purchase orders quickly and effectively at any time to suit them.
V Jewellery’s creative director Laura Vann says: “I wanted to make the website multifunctional. The reach and brand presence we can achieve online is fantastic and really helps to promote our name which in turn generates sales for our stockists. But with jewellery being such a tangible product, you can never compare to the value of a physical store so a major focus was to make the website beneficial to our stockists too’.”
Hopes are that the new website will make the connection between the brand, its retailers and end users stronger through making the website as interactive as possible, reinforcing V’s mission of making jewellery accessible to all.