Valentine’s sales up 30% at Emson Haig

Valentine's shoppers favoured Links of London and Pandora over more traditional jewellery lines

Essex retailer notes shift away from diamond lines to fashion brands

Gift buying drove Valentine’s sales up 30% year on year at Essex retailer Emson Haig.

Emson Haig owner Dave Shone said that he noticed a shift away from traditional Valentine’s Day jewellery presents, such as diamond lines, towards more fashion-led brands such as Pandora and Links of London.

Shone said: “Valentine’s overall was up about 30% on the previous year so we were very pleased. We’ve had a very good year and last year was fantastic.”

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Emson Haig has stores in Lakeside and Loughton.



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