Valentine’s visual merchandising tips

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Display company DZD highlights key romantic store design trends.

Retail display company DZD counts John Lewis, Fortnum & Mason and Liberty among its customers and works with retailers throughout the year to create award-winning windows and interiors. This Valentine’s Day it says there are two simple romantic design trends that will be leading Valentine’s Day visual merchandising – heart-shaped lockets with keys and roses.

“Keys are a key trend for 2011 and have been seen in top-end stores and are beginning to filter down to the high street,” says Laura Sutton-Long of DZD. The company has created an acrylic glittered heart-shaped locket with golden hanging key that it feels “adds a modern twist to an otherwise classic style”. The company also produces a range of other heart-shaped items such as garlands, ribbons and scatter hearts.

Roses will also play a vital part in creating romantic displays that will entice shoppers inside. DZD suggests using balls of synthetic roses to directly hang jewellery on. “Roseballs are perfect for draping jewellery over and come in a range of sizes that fill large window spaces,” says Sutton-Long. “You can create an elegant backdrop by hanging glitter rose bloom garlands and continue the theme by scattering rose petals or metallic hearts through the window display for a truly elegant and feminine look.”

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