Vanessa Tugendhaft plots London store opening

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Paris diamond brand eyeing properties in Kensington and Chelsea.

Fashion-led fine jewellery brand Vanessa Tugendhaft is planning to open a London store following growing interest from the UK market and consumers.

The brand showcased its collections at Jewellery Show London in June, a move that it says has helped build awareness of Vanessa Tugendhaft’s jewellery among

It is now looking to open a boutique in London to compliment the VTJ Boutique and Diamond Bar, located on Saint-Germain-des-Prés in Paris, which opened last October. The brand has created a shortlist of potential properties in the Kensington and Chelsea areas of London.

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Vanessa Tugendhaft’s UK commercial agent Anna-Maria Bracken says the brand’s international sales have been "very strong this year", with the brand gaining new points of sale in China, the US and UAE. The brand has also welcomed a growing number of online orders from Russia and the UK.

The brand has been sold at Wolf & Badger in London for a number of months, recently showcasing its SS14 collection at Wolf & Badger’s larger store in Mayfair.

The brand is also planning an overhaul of its website later this year, tailoring it to UK customers with prices in pounds sterling and a list of UK press releases and newsletters.
 

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