Vanilla Ink launches IJL crowdfunding campaign

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Dundee design studio raising cash to take nine jewellers to show.

Dundee-based jewellery mentoring studio Vanilla Ink has launched a crowdfunding campaign to take nine of its independent and emerging jewellery designers to IJL in September.

The jewellers have been selected to appear at the show but now need to raise money to help fund the cost of the trip, leading to Vanilla Ink launching a campaign to raise the money through crowdfunding online.

Gillian Easson from Creative Dundee explained the initiative: “Jewellery design is really competitive, so not only do new designers need to be highly skilled, they also need to have access to the best equipment, resources and high profile trade fairs – these financial investments can put this career path out of reach for many aspiring jewellers.”

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Vanilla Ink is raising funds for the group through the crowdfunding site Kickstarter.com, a platform where pledgers are offered something in return for their support.

 

The industry and members of the public are being encouraged to back the designers, with pledges from £2 up to £1,000, offering everything from a personal thank you on social media through to a bespoke item of white or yellow gold jewellery as a thank you, the making of which will be documented in a photobook, also gifted to the pledger.

The designers set to showcase their work at IJL, should the fundraising be successful, are Audrey Reid, Filipa Oliveira, Joanne MacFadyen, Leanne Evans, Robin Bell, Ruth Morrison, Sally Fenton, Scarlett Erskine, Victoria Kelsey and Kate Pickering, who herself is the brainchild of Vanilla Ink and will attend the show with the designers.

Vanilla Ink was founded a year ago by Pickering as a jewellery studio focused on developing new talent by providing a supportive incubator with a fully equipped workshop, peer support, mentoring and professional development workshops.

To make a pledge to help Vanilla Ink exhibit at IJL, click here. Donations start at £2.
 

 

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