scoops retail award after site upgrade

Diamond retailer wins Best Indy award at Online Retail Awards

Diamond jewellery retailer – formerly Diamond Manufacturers – has won the prize for Best Independent Site at the Online Retail Awards.

The website scooped the prize at the London-based awards, fending off companies including Country Attire and World Store.

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Advertisement chief executive and founder Vashi Dominguez took home the award following key changes made to the diamond jewellery site earlier in 2013 to better align it with the needs of mobile and tablet users.

He said of the win: “Inherently a secretive purchase, 90% of our customers are males aged 20 to 40 looking to research and purchase an engagement ring online. As a business we needed to adapt and supply highly informative and innovative information to these prospective buyers. I’m really proud of the team in working hard to implement excellent customer service, across all mediums; we’ve got a lot of new and exciting things happening at this year and look forward to unveiling our new look."

The Online Retail Awards are regarded as an impartial and independent and international business event, focused on online retailers of any size, operating anywhere in the world.

The ceremony was held at the Royal Garden Hotel in Kensington and was hosted by BBC Journalist Steph McGovern.



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