Invite-only event described as ‘perfect platform’ for gold brand.
Jewellery brand Vendorafa last week joined forces with Knightsbridge retailer Mozafarian for a special invite-only jewellery party hosted at the Grange Hotel in London.
The event has been described as the ‘perfect platform’ for Vendorafa, an Italian jewellery brand that is being distributed by Advalorem, an initiative launched this year through the WB Creative Jewellery Group.
Around 70 guests were treated to champagne and canapés at the event, where they were also able to view and to try on jewels from the Vendorafa range. Pieces from Mozafarian’s own collection and a number of other key brands were also on display.
Advalorem’s business development manager Ben Williams said: “The star of the show was definitely Vendorafa’s Dune Collection. Everyone seemed to love its tactile quality. The larger statement pieces, particularly the cuffs and bangles, were extremely popular.”
Mozafarian is one of the first UK retailers to stock Vendorafa jewelley. Bahareh Mozafarian, who hosted the event, said the part was a chance to increase relations with her clients. “These events give us the opportunity to entertain our customers and to spend time getting to know them better.
“We were very pleased that Vendorafa could join us on this occasion. The feedback from our customers was excellent and I have no doubt that the evening is an indicator of things to come with Vendorafa.”
The brand was officially unveiled at IJL in September this year. The Advalorem concept will help bring overseas brands to the UK, acting as a conduit into British retailers.
Mozafarian has a store in Knightbridge and an outlet in Dubai, where it sells 18ct white and yellow gold jewellery.