Versace to design jewellery for H&M

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Donatella says to expect bold, gold, leather, studs and iconic Versace

Versace is the latest designer to team up with H&M for a high street collection and the range will include jewellery, Professional Jeweller can reveal.

As part of a wider fashion and homewares collection for the high street fashion store, Versace will create a range of jewellery.

Versace’s A/W 11 catwalk show at Milan Fashion Week was devoid of jewellery offering no clues as to the style of pieces that the brand will create for H&M but reports have stated that it will be costume jewellery for both men and women.

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Speaking of the styling of the range Versace creative director Donatella Versace said shoppers should expect iconic Versace motifs, oversized glamorous pieces, gold, leather and studs.

Versace added: “I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”

The Versace for H&M jewellery will be in stores on November 17.

H&M creative advisor Margareta van den Bosch said: “Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant – everything Versace stands for. This is such a celebratory collaboration and is perfect for the party season.”

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