Show teams with Not Just a Label to promote international designers.
Fiera di Vicenza, organiser of the Vicenza jewellery shows, has joined forces with designer platform Not Just a Label to create a brand new emerging jewellery and design show called Origin.
The new show concept will launch in 2014. Its official title, Origin, Passion and Beliefs, will be shorted to Origin, with the fair seeking to promote "the most ground-breaking design talents from the jewellery and accessory sectors meeting Italy’s most distinguished manufacturers and suppliers".
The fair will team international designers with Italian manufacturers, both traditional and contemporary, to enhance the ‘Made in Italy’ label. Not Just a Label and Fiera di Vicenza say they hope to create opportunities for businesses and companies on both sides through Origin.
A statement from Not Just a Label said: "The collaboration will not only provide buyers with an opportunity to access these designs, but the actual coming together of visionary design with traditional production houses, will plant seeds for the future in the sector, as well as in the entire region – setting an example for future business models and synergistic collaborations".
Origin has won support from leading Italian luxury fashion and jewellery industry corporations, as well as the country’s renowned fashion design college, the IUAV of Venice.
The fair concept comprises two separate events but the main festival will be preceded by a teaser event, used to launch the innovative concept, from July 4th and 7th.
The main event in 2014 will be held at Fiera di Vicenza, situated in the North-eastern region of Italy. It will present work from 100 of Not Just a Label’s design talents, and, unlike other show concepts, Not Just a Label says it will cover the designers’ costs related to travel, showcasing and hospitality.
Design councils, support platforms, schools and fashion incubators will all be invited to participate, collaborate and interact, exhibiting their best talents, businesses and respective regional opportunities.
Origin’s official program and details of the event will be announced in July. The teaser event will be held at H-Farm, Venice, over four days. It is designed to give stakeholders an opportunity to share their unique ideas and visions.