Victoria BID to launch in June

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BID to position Victoria as business district

Victoria’s Business Improvement District (BID) will launch on June 24 at Central Hall in Westminster.

A number of jewellers fall under the new scheme, which aims to bolster Victoria as a business district and broker stronger relationships between businesses and the public sector.

Jewellers based in the area include names such as Erickson Beamon, De Vroomen and James McCarthy.

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Five key strategic themes have been put forward by the BIP; Safe and Secure, Clean and Green, Visitor Destination, Showcase Victoria and Prosperous Economy. The initiative aims to reduce congestion, improve pedestrian access, develop tourism and improve marketing for the area.

The BID seeks to improve investment opportunities for local businesses through these measures, with the intention of being able to showcase the area as a sustainable model for development and global tourism destination by 2015.

Victoria BID chief executive Ruth Dutson said: “Through working in partnership, the BID will bring a cross fertilization of ideas and enhanced levels of co-ordination and cooperation between partners. Working as one voice, with a can-do-attitude, the BID will bolster Victoria as a central location, enriching its sense of place within the heart of Westminster.”

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