Victoria’s Secret makes £2m gemstone jewellery bra

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New York’s London Jewelers creates lingerie set with 5,200 stones.

Lingerie brand Victoria’s Secret has created a bra studded with 5,200 gemstones that is worth an estimated US$2.5 million (£2m).

The Floral Fantasy bra was created in collaboration with New York jeweller London Jewelers and has been decorated with amethysts, sapphires, tsavorite and rubies, plus white, pink and yellow diamonds.

The extravagant jewellery bra has been created using Victoria Secret’s existing bra design Very Sexy Push-Up Bra and has two detachable diamond flower pins with a drop centerpiece that features a 20ct white diamond, a 12ct white diamond and a 21ct pear-shaped ruby. It also has a matching belt.

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Each November the lingerie brand holds its legendary annual catwalk show and each show features a hero design called the Fantasy bra, which this year will be the Floral Fantasy. Victoria’s Secret always picks its top model to show off the Fantasy Bra and this year Brazilian beauty Alessandra Ambrossio has been chosen.

View a behind-the-scenes video of Ambrossio wearing the bra below.

 

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