Brand’s seven playful films showcase each collection around Paris.
Cartier has launched a collection of seven videos showcasing its recently-launched Paris Nouvelle Vague collection.
The videos are named after each of the ranges in the collection, including the Mischievous, the Sparkling, the Glamour and the Delicate.
The films are all set to the same theme song, I Love Paris, but each presents the song in a different way, from rock to jazz, designed to represent the collection showcased in the video.
The Paris Nouvelle Vague collection was launched in May and marked the first complete collection released by the brand for some time, including everything from everyday diamond dress rings to cocktail jewels, statement earrings and enamelled bangles.