Brand hopes to capture wider demographic ahead of Christmas spending.
Guess launched its first nationwide TV campaign in the UK on Friday with the aim of securing a wider customer audience through appearances on digital and ‘on demand’ channels.
The advert aims to showcase the brand’s DNA with model Sandrah Hellberg dressed in its signature denim, teamed with Guess’ new jewellery collection Glamazon, inspired by all things animal print.
Guess UK jewellery brand manager Janet Errington said: “We are very excited to launch our first nationwide TV campaign which focuses on our bold new Glamazon collection. Traditional TV advertising has evolved with viewers utilising multiple devices to watch their favourite programs with the flexibility to catch up on their favourite shows as and when they like. With this in mind our campaign focuses on both TV and ‘On Demand’ across an array of channels to capture a wider demographic who will be looking for great gifting ideas and must have party wear pieces for the holiday season.”