VIDEO: Fred Bennett turns to film in a bid to rejuvenate promotional campaign

To showcase the brand new Fred Bennett range Gecko has produced a promotional film to accompany the latest collection. 

With online video now one of the most effective methods of  marketing, jewellery supplier Gecko has fully embraced the idea of making branded content to promote its collections.

In addition to using the video content as part of a cohesive social media strategy, the film is also available for retailers to use as marketing material to the end consumer.

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Desiree Pringle, creative director, comments: “A picture can speak a thousand words, but a video will help sell the products.”

The Fred Bennett collection feature over 65 new designs and is further supported by a 32 page consumer-facing catalogue and point-of-sale materials featuring a freshly-chosen male model in the persona of Fred.

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