VIDEO: Steff Suter – 60 years in the making

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Step inside the rock ‘n’ roll world of the Northampton jeweller.

Steff Stuer, founder of Northampton jewellers Steffans, has created a video documenting his 60th year.

The film follows Suter around his shop in Northampton and he is interviewed about his many years in the jewellery trade.

Suter uses the video to speak about the power of brands in today’s jewellery industry and describes them as “celebrities in their own right” that have shoppers returning to his store to make repeat purchase from favourite ranges.

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He also describes some of the British jewellery designers in his stock as being “the Mary Quants” of modern jewellery design.

You can watch the video in full below.


 

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