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VIDEO: DPA unveils Real is Rare campaign

VIDEO: DPA unveils Real is Rare campaign

The Diamond Produces Association (DPA) has launched its new Real is Rare campaign designed specifically to target millennial consumers. The new communications platform reinforces diamonds as a symbolic expression of emotional commitment guided by personal choice, not convention. “Millennials have spoken, and while they may not always follow the traditional paths and relationship rituals of

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VIDEO: Barclaycard marks 30th anniversary of electronic payments

It’s now 30 years since electronic card payments were introduced in the UK, transforming the face of retail forever. Barclaycard has released the original launch video from 1986 when a blue and white blouse was paid for at Miss Selfridge in Brent Cross Shopping Centre using a Barclaycard and PDQ (Process Data Quickly) terminal. Three

Tessa Packard, founder & creative director, Tessa Packard London. (All photos taken by Kalory Photo & Video kalory.co.uk).

VIDEO: Tessa Packard plays with magic

Hot 100 2015 Trendsetter Tessa Packard has collaborated with critically-acclaimed magician Drummond Money-Coutts to produce a magical video. The highly visual and engaging video showcases Money-Coutts magical talent alongside Tess Packard’s fine jewellery. Money-Coutts is rapidly establishing himself today as one of the most exciting and innovative names on the global magic scene and Packard has

chaumet

VIDEO: Chaumet unveils The Triumph of Love

With peak wedding season ahead, Chaumet has launched a new bridal jewellery collection and marketing campaign. To celebrate the new range, Chaumet has shot a new video and accompanying lifestyle imagery. For more than two centuries, the Maison Chaumet has been loyal to its tradition as the ‘Jewellery of Feelings’, through specialising in striking tiaras

Cooksongold and EOS' M 080 machine.

Cooksongold to unveil advanced platinum metal powder at Basel

Cooksongold, part of the Heimerle + Meule Group, will launch its latest advanced metal powder platinum, in collaboration with the Platinum Guild International (PGI)  By combining the new 950Pt/Ru platinum advanced metal powder with its already established 3D printing system, Cooksongold have enabled 3D printing technology to become a viable commercial opportunity for the platinum

DIOR CAMPAIGN

VIDEO: Dior presents Rose de Vents series

Dior has launched the latest video episode of the Rose des Vents animated series. The campaign series has been hand-drawn by Dior Joaillerie’s creative director Victoire de Castellane. The latest animation features ‘cameo’ sketches of Castellane herself and Christian Dior, enjoying the newest launches from the Rose des Vents collection. Jewellery pieces in the video

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VIDEO: Clogau unveils Gold of Royalty campaign

Welsh jewellery brand Clogau has unveiled its latest Gold of Royalty campaign. Clogau’s Gold of Royalty campaign features the brand’s iconic Tree of Life designs, alongside pieces from its Tudor Rose, Royal Crown, Tudor Court, Debutante and Kensington collections. Inspired by the grandeur of the Historic Royal Palaces, the video campaign was shot at the

Anakao vid

VIDEO: Anakao showcases new range in Temptation film

Recently launched jewellery brand Anakao has unveiled a short film entitled Temptation. The video showcases the brand’s latest jewellery collection Timeless. Each timeless item has been individually hand-crafted for the optimum perfection; each gemstone cut and polished to reveal its unique inner beauty; each chain, ring, band and setting carefully and expertly shaped to create

Bonhams ad

Bonhams to air first TV ad this month

International auction house Bonhams has announced it will be launching its first ever TV ad campaign dedicated to jewellery later this month. In a new move, the auction has developed an integrated brand campaign called Be Part of the Story to drive brand awareness and encourage people to buy and sell their jewellery at Bonhams. The

Medusa system

VIDEO: New expanding foam security system Medusa in action

The team behind expanding foam security system Medusa have released a video showcasing the new anti-smash and grab technology in action.  Invented by security expert Hilaire O’Shea and assisted by Michael Hoare, Medusa quickly fills cabinets containing high value watches and jewellery with an expanding foam, making valuables difficult to access and transport. According to

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