Virtue London launches new line of bangles

Multiple Bangles

Contemporary jewellery brand Virtue London has launched a new line of sterling silver bangles as part of its Keepsake range.

After trialling the new products at Spring Fair and IJL, Virtue London launched its new bangles into stores yesterday.

The bangles, of which there are 18 in total, have all been crafted in sterling silver and feature one or more discs similar to those in the Keepsake range, including precious real stones and metal cut out designs.

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Harriet Thacker, brand director of Virtue London, comments: “We developed the bangles in line with what our stockists were telling us people wanted. We decided to use the exhibitions to develop the product and gain valuable feedback from our stockists on the bangles and this has allowed us to create pieces that are in demand and on-trend.”

The majority of the bangles feature two discs creating a layered look of real stones, CZ and patterns that Keepsake buyers know and love.

Thacker adds: “We’re very happy with the new bangles and it’s been a great experience working closely with our stockists and listening to feedback to get something that is just right.”

Stockists attending the exhibitions were shown an initial set of samples in February and a revised set in September and asked for feedback on the designs, point of sale and quality of the bangles. Stockists provided recommendations based on their customer knowledge and buying trends they had noticed in store.

The final selection of bangles feature five designs in silver, five in rose-gold and five in gold, with an additional 3 in silver and sparkling CZ stones.

Virtue London will be exhibiting at the Jewellery and Watch show in February 2016 where they will be showing the Spring/Summer collections for its Keepsake, Exquisite, Stacking Rings and White Ice collections.


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