Designer introduces timepieces at Baselworld 2011 exhibition.
Iconic British fashion label Vivienne Westwood is to launch a collection of watches at Baselworld 2011.
The company has signed an agreement with Herald Group subsidiary Zeon Limited, which will design, market and distribute the timepieces under the Vivienne Westwood brand name.
Zeon Limited managing director Richard Tibber said: “We are excited to be working with the iconic Vivienne Westwood brand to design and produce what will be a stunning watch collection.”
Vivienne Westwood managing director Carlo D’Amario added: “It is good that we have signed a license with Zeon to create a collection of ladies and men’s Vivienne Westwood watches. Westwood is incredibly proud of her English heritage so we are pleased to be partnering with an English company.”
The watch collection, consisting of a range of ladies and men’s watches, will retail between 100 to 500 GBP and will be available in stores from fall 2011. Vivienne Westwood watches will be offered initially through select, high-end UK department and specialty stores, before moving into similar retail outlets across Europe, the USA and Asia.