Retailer to promote business with vehicle adorned with its jewels.
By Hallie Engel
Surrey-based family jewellers Warrenders is set to promote business with a classic icon: the Hackney Carriage, better known as a London black cab.
Travellers exiting Sutton Station in Greater London will encounter the cab, which is in fact dark green and emblazoned with the Warrenders name and several images of its fine jewellery, including a large platinum and diamond cluster ring and a geometric platinum necklace set with princess- and brilliant-cut diamonds.
Inside, the taxi’s seats continue the theme, providing passengers with information about Warrenders jewellery repairs, while offering advice on finding the perfect gift.