Pre-owned watch retailer branches out with services division and shop.
Online pre-owned watch retailer Watchfinder will launch a new service-led division to its business this week known as WF&Co as it plans to open its first bricks-and-mortar shop.
The main e-commerce website, which attracts web traffic of up to 500,000 visits a month, will continue to trade under the name Watchfinder but anew offering of services will be made available to customers under sub brand WF&Co.
Services offered under the WF&Co name include the launch of a new online watch magazine called The Watch Magazine which it claims will be the UK’s biggest online watch magazine, a members’ club that will allow members to rent watches, a calendar of customer events, plus the opening of a Mayfair office and a bricks-and-mortar retail store selling pre-owned watches in a location yet to be confirmed.
Watchfinder brand director Lloyd Amsdon said: “The WF&Co brand represents the diversification of the business over the last two years, as we are now so much more than just a retailer of pre-owned fine watches. WF&Co retains a clear link to the heritage associated with Watchfinder, a brand synonymous with exceptional watches and peerless customer service. We’re all looking forward with anticipation to this, the first of many events.”
Watchfinder is now the UK’s largest online retailer of pre-owned watches with a stock of over 1,000 watches. It has an average sales rate of 500 watches per month, which is on par with the number of watches that it buys in each month.