Watchshop.com to sponsor X Factor auditions

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Online watch retailer provides Casio watches to production team.

Online watch retailer Watchshop.com has announced its provision of Casio wristwatches to the production team of reality television show X Factor.

Auditions for X Factor, which was voted the UK’s number on entertainment show last year, began in London this week. Watchshop.com has provided the production team retro-styled digital Casio watches to help them "time to perfection."

"We were contacted by the production team and were glad to supply the watches" said Watchshop.com director Kishore Naib. "We think it’s a great opportunity to assist the team as they develop this iconic series. The X Factor production team need a sturdy and reliable digital watch and the Casio seemed to fit the bill", added Naib.

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By providing the watches to the TalkBack Thames production team, Watchshop.com will appear on the X Factor website, with further competitions planned when the new series launches later in the year.

The design chosen by Watchshop.com retails for around £15, and has been subject to a recent resurgence following the trend for easy-to-wear retro styled watches. Retailers including fashion store Urban Outfitters have taken on the classic watches as part of its trend-led accessories offer.

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